The blog
Articles & ideas
42 articles on marketing, branding and growth for people running a business.
EP.006 – A coffee with ETIES srl
In this article you will find the complete transcript of the interview with Paolo Zanni of ETIES, as part of the Marketing Caffè B2B podcast. An opportunity to delve into the topic of data fragmentation in companies…
EP.005 – My Coffee for the Maikers Event
This article contains the full transcript of the speech delivered at the “AI is great, but how do I use it in my business” event organised by the Maikers community. A presentation stemming from a real-life case…
EP.004 – A coffee with Prisma Engineering
In this article, you'll find the complete transcript of the interview with Francesco Viero from Prisma Engineering. An opportunity to get to know a multidisciplinary engineering company with 40 years of history, combining technical expertise, innovation, and a focus on sustainability…
EP.003 – A Coffee with Simona Maiocchi
In this article, you will find the complete transcript of the interview with Simona Maiocchi, an organisational development consultant, HR temporary manager, and executive coach. An opportunity to discover what it truly means to…
EP.002 – A Coffee with The SkyRoom
In this article, you will find the complete transcript of the interview with Nicola, founder of The Sky Room, on the Marketing Caffè B2B podcast. An opportunity to discover how a simple personal experience can transform into an entrepreneurial project capable of innovating the hospitality sector, combining design, nature, and sustainability.
EP.001 – A Coffee with IFIN Sistemi srl
In this article, you will find the complete transcription of the interview conducted with IFIN Sistemi as part of the Marketing Caffè B2B podcast. An opportunity to discover how the company supports businesses and public administrations…
Maximising Product Launch with a Fractional Marketing Manager
Introducing new products to the market is a critical phase for any company, requiring a strategic and targeted approach to ensure success. A fractional marketing manager plays a key role in this…
Marketing for SaaS and IT service providers with a Fractional Marketing Manager
In the IT sector, especially in SaaS and software companies, agility and innovation are crucial for success. A fractional marketing manager can play a vital role in accelerating growth and adapting…
The Role of a Fractional Marketing Manager in B2B Manufacturing
In the B2B manufacturing sector, where competition is often based on technological innovation and operational efficiency, the importance of an effective marketing strategy cannot be overstated. A fractional mark…
The influence of a strategic marketing consultant on business innovation
A strategic marketing consultant can be a powerful catalyst for business innovation for European SMEs, providing the skills and insights needed to incorporate new technologies and strategies into their business model...
Measuring the Impact of a Strategic Marketing Consultant on ROI
Engaging a strategic marketing consultant can be a significant investment for companies, and measuring the return on investment (ROI) becomes essential for evaluating the effectiveness of such a collaboration…
Integrating a Strategic Marketing Consultant into the Internal Team
Integrating a strategic marketing consultant into a company's internal team can bring numerous benefits, improving the effectiveness of marketing strategies and accelerating the achievement of company objectives…
Technologies and Tools Used by Marketing Consultants
Marketing consultants use a wide range of technologies and tools to analyse data, optimise campaigns, and personalise customer experiences. These tools are crucial in enabling them to…
How a strategic marketing consultant can help SMEs grow
A strategic marketing consultant can be a key resource for overcoming these difficulties, offering expert insight and practical tools to guide European SMEs toward success. In this article,…
How a Strategic Marketing Consultant Can Help SMEs Grow
Small and medium-sized enterprises (SMEs) often face unique challenges in trying to grow and compete in dynamic markets. A strategic marketing consultant can be a fundamental resource for…
The Benefits of a Strategic Approach to Marketing for SMEs
Small and medium-sized enterprises (SMEs) often find themselves competing with limited resources in markets dominated by larger companies. However, adopting a strategic approach to marketing can offer significant advantages, enabling SMEs to position themselves effectively, attract customers, and grow sustainably…
Tailored Marketing Strategies for SMEs
Small and medium-sized enterprises (SMEs) often operate in a competitive environment where every marketing decision can make the difference between success and stagnation. For this reason, SMEs need…
Why European SMEs Need a Marketing Consultant
Small and medium-sized enterprises (SMEs) often operate in highly competitive environments, where limited resources can represent a significant obstacle to growth. In these scenarios, a marketing consultant can make a difference, providing strategic expertise, experience, and a personalised approach to help SMEs overcome their challenges and maximise market potential.
Marketing Consultant for SMEs: how to develop effective strategies for your business
Small and medium-sized enterprises (SMEs) often face challenges with limited resources and an increasingly competitive market, making it essential to adopt targeted strategies to achieve concrete results. A specialised marketing consultant for SMEs can be a fundamental resource for developing effective and success-oriented plans. A cons…
Lead Generation: Methods for Increasing Online Contacts
In an increasingly competitive digital landscape, lead generation is one of the fundamental elements for the success of any marketing strategy. Generating qualified leads means attracting interested users, turning them into contacts, and subsequently guiding them through the sales funnel. In this article, we will analyse the most effective methods for increasing online contacts and optimising the lead generation process.
Competitive Positioning: The Key to Standing Out in the Market
Competitive positioning is one of the fundamental elements of a successful marketing strategy. In a market saturated with similar offerings, effective positioning means creating a unique and recognisable identity, capable of attracting and retaining customers.
Market Analysis to Create Winning Marketing Strategies
Accurate market analysis is the foundation of any winning marketing strategy. Understanding the context in which your company operates, consumer behaviour, and competitor activities allows you to make informed d...
Why a Marketing Strategy is Important for Your Business
Having a marketing strategy is important and an essential element for business success. Companies that stand out are those that precisely plan their actions, directing them…
Strategic Marketing Consulting: how to develop tailored strategies for business success
Having a well-defined marketing strategy is essential for gaining a competitive advantage and maximising growth opportunities. Strategic marketing consulting is a valuable tool for companies...
Benefits of Working with a Fractional Marketing Manager
A fractional marketing manager is a strategic asset for many companies, especially for small and medium-sized enterprises (SMEs). Thanks to their flexibility and advanced skills, this role allows…
Fractional Marketing Manager: who they are and why they are important for SMEs
The fractional marketing manager is a professional figure of increasing relevance, especially for small and medium-sized enterprises (SMEs) looking for flexible and highly competent solutions for their marketing needs...
How to Monitor and Optimise Strategic Marketing Strategies
Monitoring and optimising marketing strategies are key elements in ensuring that planned initiatives produce measurable results and concrete impacts. Adopting a data-driven approach allows for performance evaluation, identification of critical areas, and adaptation of strategies to dynamic market needs. In this article, we will explore best practices for effectively managing the lifecycle of strategic marketing strategies.
Advanced Segmentation Strategies for Understanding Your Audience
Market segmentation is a fundamental process for developing marketing strategies that specifically address consumer needs. Dividing the market into distinct groups with common characteristics allows companies to create personalised offers and communicate more effectively. This article delves into advanced segmentation strategies to help companies better understand their audience and optimise their marketing campaigns.
Fractional Marketing Manager: How to Integrate This Role into Your Company
Integrating a fractional manager into your company can be a crucial step towards improving marketing performance without incurring the costs of a full-time manager. This role offers flexibility, strategic skills…
How SWOT Analysis Improves Marketing Decisions
How SWOT analysis improves Marketing Decisions SWOT analysis is a fundamental tool for evaluating the business context and making informed strategic decisions. Based on the analysis of strengths (…
Why Strategic Planning is the Foundation of Success
Strategic planning is at the heart of a well-structured marketing strategy. Without an organised and targeted approach, companies risk wasting valuable resources and missing out on growth opportunities. This process is not limited to outlining short-term objectives but represents an integrated vision that guides every business decision. In this article, we will explore the main benefits of strategic planning and how it can transform marketing initiatives into concrete and sustainable results.
Competitor Analysis: How to Identify Winning Strategies
Competitor analysis is one of the most crucial activities for any company, especially for new companies in the market looking to establish themselves in a competitive environment. Understanding what your competitors do allows you to…
How to Identify the Target Market for a New Company or Product
Defining the target market is a fundamental step for any company, but it becomes even more critical for a new business trying to establish itself in a competitive environment. Understanding who your potential customers are…
Lead Generation: Strategies for Acquiring Qualified Leads
Lead generation is a critical component for the sustainable growth of any business, especially for startups and European SMEs that aim to expand their customer base and establish themselves in competitive markets…
Customer Journey: Guiding Customers Towards Conversion
Understanding the customer journey is essential to guide customers towards conversion and offer them satisfying purchasing experiences. The customer journey represents the path a customer takes from the moment they…
SEO Content Optimisation to Improve Ranking
Content optimisation for SEO has become one of the main keys to the success of any website. In particular, for a startup, achieving a good search engine ranking is crucial to increase visibility and attract new customers...
Creating a Branding Strategy for a Startup
Startups need to go beyond simply offering a good product or service to succeed. Branding strategy is an essential element for building brand recognition and creating a lasting connection...
The Fractional Marketing Manager: An Effective Figure for SMEs
When a small or medium-sized enterprise is in the expansion phase, the need often arises to delegate marketing activities to an experienced professional. However, finding the right person, capable of guiding the c...
Fractional CMO: The Agile Solution for SME Growth
In the world of marketing, especially for small and medium-sized enterprises (SMEs), having an executive-level expert can make the difference between success and stagnation. However, many companies lack the resources to hire…
Strategic Marketing Consulting for Businesses: When Intervention is Needed
Businesses face complex challenges to grow and consolidate their position. Strategic marketing consulting therefore becomes a fundamental tool for those companies that want to develop a solid and effective business marketing strategy.
Marketing Consultancy: how it can help YOU grow your business
Marketing consultancy is a necessity for companies that want to stand out and achieve concrete results. As a marketing consultant, I am dedicated to supporting businesses in creating effective strategies and...
Marketing Consulting: Support for SMEs
Small and medium-sized enterprises (SMEs) face daily challenges in their efforts to grow and establish themselves in the market. Marketing consulting therefore becomes a fundamental ally for those European SMEs that wish to differentiate themselves…