Marketing leadership
part-time, measurable results.
I help founders and European SMEs build an effective marketing strategy and optimise their growth processes.
companies that already chose this method
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Find out in 2 minutes whether your marketing is really ready to scale.
Five questions, a score, and a personalised report with concrete next steps. No theory — just an honest picture of your marketing maturity.
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Services
Two ways to work together
Fractional CMO
External marketing leadership, part of your team, a few days a month. Strategy, KPIs, governance of the team and partners.
Learn moreMarketing Consulting
Focused projects: positioning, audits, editorial planning, channel selection, measurement setup. Across Europe or fully remote.
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Latest articles
EP.006 – A coffee with ETIES srl
In this article you will find the complete transcript of the interview with Paolo Zanni of ETIES, as part of the Marketing Caffè B2B podcast. An opportunity to delve into the topic of data fragmentation in companies…
EP.005 – My Coffee for the Maikers Event
This article contains the full transcript of the speech delivered at the “AI is great, but how do I use it in my business” event organised by the Maikers community. A presentation stemming from a real-life case…
EP.004 – A coffee with Prisma Engineering
In this article, you'll find the complete transcript of the interview with Francesco Viero from Prisma Engineering. An opportunity to get to know a multidisciplinary engineering company with 40 years of history, combining technical expertise, innovation, and a focus on sustainability…
the projects speak
What clients say
Massimo played a key role in helping us gain a deeper understanding of the Italian market and successfully launch a dynamic co-marketing campaign with an international company.
Massimo demonstrated strong market analysis skills, offering highly valuable strategic insights. His collaboration with our international team was flawless and contributed significantly to the success of our projects.
Massimo is an extraordinary person, a marketing expert with an endless supply of ideas. Highly recommended.
Ready to grow your marketing with a real method?
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YouTube Shorts
Strategy in short: my latest Shorts
Quick takes on marketing, positioning and growth — straight from my YouTube channel.