I work with founders and SMEs across Europe, mostly remotely. I help companies move from "we do marketing by gut feeling" to a repeatable, measured system that brings in clients. No fluff, no out-of-context frameworks.
Companies that chose this method
What we work on
Consulting focuses on the areas that genuinely move the needle. Not "let's start with TikTok": foundations first, channels after.
Define who you are, for whom, against whom. Without positioning, every euro you spend is worth less.
Pick 2-3 channels that fit your model. Stop chasing every new trend.
Set up the indicators that actually matter for the business. No vanity metrics.
A clear editorial line, messages that convert, assets you can reuse over time.
A tech stack and operating flows proportionate to the size of your company.
Clear priorities for the next 90 days. No 50-page plans nobody reads.
The method
My goal isn't to create dependency: it's to leave you a system that keeps working when the project ends.
One week to understand where we really are: data, team, channels, positioning.
We set the business goals and the marketing strategy to reach them. Decisions, not options.
We build the quarterly operating plan and activate the priority workstreams.
I leave method, documentation and KPIs inside the company. Autonomy is the end goal.
the projects speak
Massimo played a key role in helping us gain a deeper understanding of the Italian market and successfully launch a dynamic co-marketing campaign with an international company.
Massimo demonstrated strong market analysis skills, offering highly valuable strategic insights. His collaboration with our international team was flawless and contributed significantly to the success of our projects.
Massimo is an extraordinary person, a marketing expert with an endless supply of ideas. Highly recommended.
Short answers to the questions founders and marketing managers ask before starting a consulting project.
I diagnose positioning, channels, team and data, then define a clear strategy and a practical operating plan. I don't just deliver slides: I help you make decisions and build an internal system. The output is direction, not theory.
Consulting starts with your business goals and builds internal capability. An agency usually executes against a brief you provide. I stay independent of media spend and vendor relationships, so the advice is aligned with your interests.
A focused project typically runs six to twelve weeks; an ongoing advisory retainer lasts from three to twelve months. The first phase is diagnosis, the second is a 90-day plan. Most clients see clearer decision-making within the first month.
I work mostly remotely, with on-site days when they add value. I serve companies across Europe, including Italy, Spain, Germany, France and the Netherlands. The model keeps senior time cost-effective without unnecessary travel.
A free 30-minute intro call to understand your context and see whether I can help.
YouTube Shorts
Quick takes on marketing, positioning and growth — straight from my YouTube channel.