Marketing consulting
with a method, wherever you are in Europe.
I work with founders and SMEs across Europe, mostly remotely. I help companies move from "we do marketing by gut feeling" to a repeatable, measured system that brings in clients. No fluff, no out-of-context frameworks.
Companies that chose this method
What we work on
Six areas, one method
Consulting focuses on the areas that genuinely move the needle. Not "let's start with TikTok": foundations first, channels after.
Positioning
Define who you are, for whom, against whom. Without positioning, every euro you spend is worth less.
Channel architecture
Pick 2-3 channels that fit your model. Stop chasing every new trend.
Measurement & KPIs
Set up the indicators that actually matter for the business. No vanity metrics.
Content & messaging
A clear editorial line, messages that convert, assets you can reuse over time.
Processes & tools
A tech stack and operating flows proportionate to the size of your company.
Quarterly roadmap
Clear priorities for the next 90 days. No 50-page plans nobody reads.
The method
4 phases to make you autonomous
My goal isn't to create dependency: it's to leave you a system that keeps working when the project ends.
Diagnosis
One week to understand where we really are: data, team, channels, positioning.
Direction
We set the business goals and the marketing strategy to reach them. Decisions, not options.
Execution
We build the quarterly operating plan and activate the priority workstreams.
Handover
I leave method, documentation and KPIs inside the company. Autonomy is the end goal.
Who it's for
- → European SMEs with €1M–50M revenue
- → Founders who want to grow with a method
- → Companies with junior marketing or no direction
- → High-value B2B and B2C businesses
Who it's not for
- → Anyone looking for shortcuts or "hacks"
- → Anyone who only wants execution on one channel
- → Anyone unwilling to measure results
the projects speak
What clients say
Massimo played a key role in helping us gain a deeper understanding of the Italian market and successfully launch a dynamic co-marketing campaign with an international company.
Massimo demonstrated strong market analysis skills, offering highly valuable strategic insights. His collaboration with our international team was flawless and contributed significantly to the success of our projects.
Massimo is an extraordinary person, a marketing expert with an endless supply of ideas. Highly recommended.
Shall we talk about your marketing?
A free 30-minute intro call to understand your context and see whether I can help.
YouTube Shorts
Strategy in short: my latest Shorts
Quick takes on marketing, positioning and growth — straight from my YouTube channel.