An external marketing director, a few days a month.
A growing SME that doesn't (yet) need a full-time CMO? The fractional model gives you access to the right seniority without the weight of a permanent hire.
At a glance
- Format
- Hybrid
- Client profile
- SMEs €5–50M
Companies that chose this method
Why go fractional
The concrete benefits for an SME
For many European SMEs a full-time CMO is premature or oversized. The fractional model solves a specific problem: senior strategy when you need it, with no long-term commitment.
Affordable seniority
Senior expertise without the cost of a full-time CMO. You pay for the days you need.
Results in months, not years
I get productive immediately: no long onboarding, no learning on your budget.
Team governance
I coordinate agencies, freelancers and in-house juniors. You become the director, not the executor.
No long-term lock-in
Modular engagements (3-6-12 months). Scale up or down with your goals.
Transparency
What a Fractional CMO is not
To avoid misunderstandings: fractional is a precise role, not a modern label for something else.
The method
How I work: 4 phases, a quarterly rhythm
Discovery
Audit of your current marketing: positioning, channels, data, team. A map of where you really are.
Strategy
We define goals, KPIs and quarterly priorities. A concrete roadmap, not a slide deck.
Execution
I coordinate the team (internal + external) to deliver. Weekly meetings and tracking.
Growth
Measure, optimise, scale. I transfer the method so it keeps running without me.
the projects speak
Companies already working with a Fractional CMO
Massimo played a key role in helping us gain a deeper understanding of the Italian market and successfully launch a dynamic co-marketing campaign with an international company.
Massimo demonstrated strong market analysis skills, offering highly valuable strategic insights. His collaboration with our international team was flawless and contributed significantly to the success of our projects.
Massimo is an extraordinary person, a marketing expert with an endless supply of ideas. Highly recommended.
Think the fractional model could work for you?
In a 30-minute call we'll work out together whether your context is the right fit. No obligation, no pitch.
YouTube Shorts
Strategy in short: my latest Shorts
Quick takes on marketing, positioning and growth — straight from my YouTube channel.